Unlocking the potential of the new Asian consumer

Asian consumption has long been a recognised investment megatrend and the opportunity over the next decade is immense, specifically about 10 tn USD according to McKinsey. Asian companies are dominating the market and Eastspring Investments believes that Asian consumer companies will be able to maintain their dominance to take advantage of this huge market opportunity.

According to Eastspring, the opportunities lie within the ongoing changes. “The Asian consumer is becoming more affluent, purchasing more online, has a rising awareness of sustainability and a greater willingness to share data,” writes the Equity team in a new insight. “Companies that understand Asia’s unique traits will be well positioned to tap the potential of Asia’s growing consumer market.”

Read the full insight at eastspring.com.